The next few paragraphs on Forbes is certainly extremely remarkable


Bill Carmody asked 72 CEOs for their advice in 140 characters and, upon further analysis, discovered 10 categories of behaviors that were consistent against all the answers he got back.




Prevent Costly Marketing Mistakes – Strategies Revealed

In your business, you may have felt the sting of costly marketing mistakes. Before things get out of control, you need to do damage control after assessing the situation. You can avoid most of the damage, but this usually depends upon particulars which can change. Believe it or not, you can avoid many mistakes that can be very expensive for your business. Of course, you should prepare, but also avoid accessing over what may never occur. Instead of making more mistakes, look at what other people are doing. Learn from their mistakes before bad things start to happen. That’s all any of us can do, and then we move forward with confidence.

You assume that you are doing something right until you discover otherwise. For instance, this can be applied to coupon codes and how you program the codes. You will sometimes have a program where you put in the code last. What some businesses want is to apply the discount after you pay the full price. Yes, believe it or not this happens because I’ve seen it and others have, too. Perhaps some customers will accept this outrageous practice but the majority will not and that includes me. Put the coupon codes where they are needed and calculate the discounted price.

It is a good feeling to do business with others who use various languages. When dealing with Hispanic markets, there are many things that make this market spectacular. So, you will have the desire to sell them different products. Huge piece of advice for you and that is to never use software translators.

You know, the automatic language changers for your website that seem so convenient. The fact is that software is not ready for fluent and accurate translation. However, this is something that is good to have, but the technology has not been successful as of yet. Consider hiring a professional translator and not purchase ineffective translation software.

You can either listen to people, or ignore them. The choice is up to you. We are actually discussing getting feedback in regards your products and services in this example. It is very useful to get feedback from your customers. It allows you to assess how your business is going. If you don’t ask your feedback, you are really missing out on a great way to improve your business. The opposite can keep you confused and doing too many things that are not a good use of your time. Any customer that you have will be able to give you excellent feedback. They are definitely looking at it from the right perspective. It is devastating to make some poor marketing mistakes. Other times, they do not affect your business too much at all. People are human – mistakes can and will be made. Committing a number of smaller mistakes is not easy to detect when you do them a lot. All of the mistakes put together can make for a huge mess! Which commonly occurs is people will become frustrated, thinking that nothing works. If this is something you are currently experiencing, step back, and look at the problems individually.

Scott Carter PM Capital